Skip to product information
Matcha Den-sho, 30g / 1.06oz

Matcha Den-sho, 30g / 1.06oz

In stock

Click the tab for details

$72.00 USD
Sale price  $72.00 USD Regular price 
US / AUS:There are no tariffs on matcha.

※Limited quantity

Payment methods
  • American Express
  • Apple Pay
  • Bancontact
  • Google Pay
  • JCB
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa

Express Shipping

Free shipping on orders over $80 USD

Worldwide express delivery.※There are no customs duties for shipments to the United States. (Other fees, such as local consumption tax, may apply.)

Tasting Notes

**With a smooth, natural sweetness and exceptional depth, this matcha stands apart from others with its unparalleled flavor and umami.**

Densho is a rare matcha that allows for absolutely no compromise. It is completely free of the bitterness typically associated with tea leaves, and within its deeply concentrated tea flavor, you can sense a gentle, natural sweetness. Its charm lies in its elegant and mellow taste. You can fully savor its complex flavor without any distractions when prepared using traditional methods such as koicha or usucha.

Its lack of bitterness, rich flavor, and exceptionally smooth mouthfeel will slowly calm your mind and guide you to your own personal sanctuary.

Den Sho is aged slowly at low temperatures for 18 months, eliminating all bitterness and maximizing the natural sweetness of the tea leaves. It is characterized by an elegant umami and a rich, creamy flavor that spreads throughout your mouth immediately after drinking. Once you try it, you will never forget it. There is a pinnacle of matcha that only those who know this tea can understand.


The powder boasts a vivid yet deep green hue. It evokes a complexity that seems to reflect nature itself, while also radiating a strength akin to the light of tomorrow.

Recommended for those who appreciate matcha with an elegant sweetness and a rich, full-bodied flavor.

 

Net Weight / Ingredients 30g (1.06 oz) / 100% green tea (No Additives, No Artificial Colors)
Tea Leaves Premium First Flush Tea from the Foot of Mount Fuji / Tea Awarded the Japanese Minister's Prize
Flavor

Umami:★★★★★

Sweetness:★★★★★

Bitterness:★☆☆☆☆

Manufacturing Process

“Beyond tradition, we pursue uncompromising purity.”

In the world of traditional matcha, “stone-ground” is still considered the gold standard. However, we have chosen to update that tradition. This is because the traditional method of grinding tea leaves by rubbing stones together cannot completely eliminate the physical risk of “minute stone fragments (impurities) and stone dust” contaminating the matcha.

“Why We Chose State-of-the-Art Precision Milling”
The latest bead mill adopted by Fuji Asahi-en does not rely on the friction of stones like a stone mill; instead, it uses airflow and specialized technology to finely grind the tea leaves.
By disrupting the tea leaf at the cellular level without thermal stress, our process preserves delicate aroma molecules and releases amino acids and antioxidants more fully.

  • 100% Impurity-Free: Completely eliminates the risk of stone dust contamination caused by the wear and tear of stone mills. What you taste is nothing but pure tea leaves blessed by Mount Fuji.

  • International-Standard Hygiene Management: Grinding takes place in a fully sealed environment within a clean room certified by the Japan Food Sanitation Bureau and FSSC 22000. The process completely blocks out 100% of external dust and bacteria.

  • Ultimate Particle Control: We’ve achieved a smooth mouthfeel through “5-micron” precision control.



    Prioritizing your body’s “safety” and “deliciousness” over traditional stone-grinding methods—that is the choice Fuji Asahi-en has made."
Features

[Fuji Asahi-en’s Manufacturing Process: Capturing the Energy of Mount Fuji]

Step 1: Tea Leaf Cultivation in Volcanic Soil

We cultivate tea leaves in the mineral-rich volcanic soil at the foot of Mount Fuji. By using “shade cultivation” to block sunlight for approximately 30 days prior to harvest, we maximize the accumulation of L-theanine, an amino acid that sharpens the mind.


Step 2: “Instant Steaming” to Preserve Freshness

Fresh, hand-picked tea leaves are steamed with high-pressure steam immediately after harvest. This instantly stops oxidation, locking in the vibrant green of Mount Fuji. Following a unique drying process, we select only the “parts with the highest concentration of theanine”—the raw material for matcha.


Step 3: “Master Blend” Based on 80 Years of Expertise

Skilled tea masters assess that year’s weather and the condition of the tea leaves, then blend them using a secret ratio passed down for 80 years. Here, we create the “golden ratio” of umami, sweetness, and nutrients—a balance that cannot be achieved with a single type of tea leaf.


Step 4: “Precision Milling”

We mill the tea in an FSSC 22000-certified clean room using state-of-the-art precision milling machines. This eliminates the risk of “fine stone particles”—similar to those found in stone mills—being mixed in, and minimizes nutrient degradation caused by friction heat. Uniform 5-micron particles deliver a silky-smooth texture and an astonishingly high rate of nutrient absorption (bioavailability).

Safety Certification
  • FSSC 22000-certified facility
  • Certified by the Japan Food Sanitation Bureau
  • Passed tests for pesticide residues, radioactivity, and heavy metals (Japanese standards)
Container / Best Before Date

High-performance aluminum pouch / 24 months from manufacture (Store in a cool, dark place)
*Please check the back of the product package for the best-by date.

Find your match

Three Matchas. One origin.

Entry

Fuji no Asa

Bright, refreshing & clean

$18 USD

Aging Period 8 months
View product
Bitterness
Sweetness
Umami
Body
Fresh Herbaceous Light finish Clean
Tea leaf stage First harvest
Method Blended & aged
Recommended for
  • First-time matcha buyers, or anyone who usually enjoys matcha in lattes and desserts.
  • A simple daily cup for your morning routine or a focused work break.
  • Coffee or black tea drinkers looking for a gentler everyday alternative.
  • Customers outside Japan who want an approachable first taste of Japanese matcha.
  • Cooking, baking, smoothies, and matcha desserts.
Best for
Matcha latte Usucha
Monthly Set

Fuji no Asa × 4

One month of daily matcha

$54 USD Save $18

Shop set
Fuji no Asa monthly set
Mid-range

Sei Jaku

Rich, creamy & complex

$55 USD

Aging Period 12 months
View product
Bitterness
Sweetness
Umami
Body
Nutty Full-bodied Lingering Creamy
Tea leaf stage First harvest
Method Blended & aged
Recommended for
  • Regular matcha drinkers ready for a more refined cup.
  • Quiet daily rituals such as meditation, yoga, reading, or focused work.
  • Thoughtful gifts for birthdays, thank-you gifts, and special occasions.
  • Anyone who enjoys well-crafted, premium foods and drinks.
  • Health-minded customers who care about both flavor and quality.
Best for
Koicha
Monthly Set

Sei Jaku × 4

One month of daily matcha

$165 USD Save $55

Shop set
Sei Jaku monthly set
Premium

Den Sho

Smooth, sweet & exceptionally deep

$72 USD

Aging Period 18 months
View product
Bitterness
Sweetness
Umami
Body
No bitterness Natural sweet Deep & elegant
Tea leaf stage First harvest
Method Blended & aged
Recommended for
  • Tea ceremony practitioners, or anyone seeking high-grade matcha for temae.
  • Those looking for one of Japan’s finest matcha experiences.
  • Experienced drinkers who want the highest expression of aged matcha.
  • Dedicated matcha enthusiasts and collectors.
  • An exceptional gift for someone truly special.
Best for
Koicha Traditional preparation
Monthly Set

Den Sho × 4

One month of daily matcha

$216 USD Save $72

Shop set
Den Sho monthly set