Japan’s finest quality, made accessible.
About FUJI ASAHIEN
We are a long-established Japanese tea company based in Shizuoka, a region symbolized by Japan's Mount Fuji, with a history spanning more than 80 years. We offer tea crafted by our skilled master blenders using carefully selected leaves, a quality backed by numerous awards.
Minister of Agriculture
Award Certificate
National Tea Competition
Award Certificate
Regional Competition
Award Certificate
3×
Japan Highest Tea Honor Award
Minister of Agriculture, Forestry & Fisheries
20+
Japan Tea Associations Highest Honor Award
National & Regional CompetitionsSingle-origin produced by a premier Japanese farm with numerous awards.
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Store Information
Main Store
Fuji Asahien Honten
Address
4154-2 Ieyama, Kawane-cho, Shimada, Shizuoka 428-0104, Japan
TEL
0547-53-4058
Store Hours
8:00 AM - 5:00 PM
Closed: Wed, Sat & Sun
This is a retail shop attached to the factory, where the sweet, toasty aroma of tea "firing" fills the air. Please feel free to stop by while traveling or out for a stroll.
Branch Store
Ekimae Honten
Address
372‑1 Ieyama, Kawane‑cho, Shimada, Shizuoka, 428‑0104, Japan
TEL
0547‑53‑2058
Store Hours
9:00 AM – 5:00 PM
Closed: Tuesdays
Located right in front of Oigawa Railway's Ieyama Station. > Whether you are arriving by car, train, or the iconic Steam Locomotive (SL), please stop by. Let the gentle glow of our hearth warm your body and soul. Come and enjoy a relaxing cup of tea in an atmosphere filled with the soothing aroma of fresh leaves.
Why Matcha
Beyond a simple cup of tea—a supreme health experience through whole-leaf nutrition.
While traditional green tea steeps the leaves in water, matcha is made from ground whole leaves — so you consume every last bit of them. This means you absorb the full spectrum of catechins, L-theanine, and vitamins. It sharpens focus while bringing a calm, gentle relaxation — an experience nothing else can replicate.
Why Matcha Is Chosen
Sustained focus
The high L-theanine content helps maintain your concentration for 4 to 6 hours.
Always relaxed.
L-theanine moderates caffeine absorption, preventing the jitters and the sudden "crash" typical of coffee.
Supports metabolism
Catechins (specifically EGCG), powerful antioxidants, protect cells from oxidative stress and enhance the efficiency of converting fat into energy.
Maintains a youthful glow
Matcha boasts an ORAC value that far surpasses other superfoods. It neutralizes cell-damaging substances and helps inhibit DNA damage and the aging process.
Strengthens the immune system
The synergistic effect of Vitamins C, E, and A protects cells from oxidative stress while supporting skin repair and optimizing the immune system.
Supports blood sugar management
Water-soluble polysaccharides coat food particles to slow down the absorption and breakdown of sugars, preventing a rapid insulin spike. This staves off blood sugar fluctuations, helping you avoid post-meal drowsiness and loss of focus.
Detox Support
By consuming the whole tea leaf, you benefit from rich dietary fiber that promotes a healthy gut and aids in detoxifying the body.
Beauty Benefits
Beta-carotene is converted into Vitamin A in the body, normalizing skin cell turnover. It accelerates recovery from UV damage while maintaining skin texture and a translucent glow.
Vascular Health
The surfactant properties of matcha help remove excess lipids from the blood, supporting smoother blood flow.
Our Promise
Three Pillars of Quality
Optimal growing environment
Exceptional Terroir
Shizuoka's fertile soil, dramatic temperature swings, and the pure water from the slopes of Mt. Fuji create a delicate flavour found nowhere else.
Guaranteed flavor
Our Signature Blend
A blending technique passed down through generations ensures a consistently superb flavour profile every single season.
Safety & Security
Rigorous Quality Control
Stone-ground milling, nitrogen-sealed packaging, temperature-controlled shipping. Freshness and quality protected, right down to the very last cup.
Our Story
How We Came to Bring Japanese Matcha to the World
” The matcha boom has flooded the market with "green powder" that bears little resemblance to the real thing
We are the fourth generation of a family that has cultivated tea in Shizuoka for over 80 years. As matcha's global popularity surged, we grew alarmed at the rising tide of low-quality products made with no regard for authenticity. "We want to bring the true taste of matcha to the world" — driven by that single conviction, we launched a brand that ships directly from our farm. From field selection to production methods to packaging, we make zero compromises in delivering genuinely single-origin matcha.
Pride
This is Japan's highest quality
Experience
Authentic
Matcha
There are some companies out there that sell products labeled as “matcha” even though they contain only a small amount of matcha. Here is one example. While those products may have a faint tea flavor, FUJI ASAHIEN’s matcha offers an overwhelmingly rich aroma and flavor that far surpasses them. We hope that all those who appreciate authentic matcha will be rewarded. We will continue to deliver the highest quality.
Recipe
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FAQ
When will my order arrive?
We strive to ship your order as quickly as possible. Once your order has been dispatched, we will send you a confirmation email with the details. Please note that delivery dates and times vary depending on the destination.
How much is the shipping fee?
Shipping costs are calculated during the checkout process based on your location and the items in your order. You can always review the shipping fee before completing your purchase.
What payment methods are available?
Available payment methods will be automatically displayed at checkout based on your country. Please note that not all payment methods are available in every region.
How can I return or exchange an item?
Since our products are food items, we cannot accept returns or exchanges.
If you have any questions, please feel free to contact us using the form below:
[Inquiry Form]
My order arrived damaged. What should I do?
We sincerely apologize for any inconvenience caused.
Please contact us using the form below. We will review the details and get back to you as soon as possible.
[Inquiry Form]
To help us investigate, please provide the following information and photos:
Delivery Method:
1. Received directly from the driver
2. Delivered to your doorstep (Left at door)
Required Photos/Details:
・Photos of the shipping box (including any signs of damage or tampering).
・Photos of the delivered items.
・Details and quantity of any missing items.
Important Notes regarding Shipping & Security:
・Our shipping system is barcode-scan based; it is technically impossible to generate shipping data if the contents do not match the order.
・Additionally, our carrier, DHL, records the total weight and takes a photo of the outer box at the time of shipment.
・We kindly ask that you double-check all packaging materials to ensure no items were overlooked.
Please note that we cannot provide compensation for damage or loss that occurs after the package has been delivered to the destination (e.g., if it was left at your doorstep).
Thank you for your understanding.
Where are your products manufactured?
Our products are made in Japanese factories using ingredients sourced from domestic farmers. To ensure we deliver safe, high-quality products at a fair price, we carefully select production partners who cultivate their crops within the regulated limits for pesticides and other substances.