Matcha
A note from Fuji Asahien
If you enjoy matcha-flavored drinks, that's absolutely wonderful — there's no right or wrong way to enjoy it, and every preference is worth celebrating.
But if you've ever been curious about what truly authentic matcha tastes like, we invite you to try FUJI-ASAHIEN. We are confident that the matcha we have carefully crafted will exceed your expectations.
Find your match
Three Matchas. One origin.
Tea leaf stage
First harvest
Method
Blended & aged
- First-time matcha buyers, or anyone who usually enjoys matcha in lattes and desserts.
- A simple daily cup for your morning routine or a focused work break.
- Coffee or black tea drinkers looking for a gentler everyday alternative.
- Customers outside Japan who want an approachable first taste of Japanese matcha.
- Cooking, baking, smoothies, and matcha desserts.
Tea leaf stage
First harvest
Method
Blended & aged
- Regular matcha drinkers ready for a more refined cup.
- Quiet daily rituals such as meditation, yoga, reading, or focused work.
- Thoughtful gifts for birthdays, thank-you gifts, and special occasions.
- Anyone who enjoys well-crafted, premium foods and drinks.
- Health-minded customers who care about both flavor and quality.
Tea leaf stage
First harvest
Method
Blended & aged
- Tea ceremony practitioners, or anyone seeking high-grade matcha for temae.
- Those looking for one of Japan’s finest matcha experiences.
- Experienced drinkers who want the highest expression of aged matcha.
- Dedicated matcha enthusiasts and collectors.
- An exceptional gift for someone truly special.
