FUJI-ASAHIEN ONLINE STOREFUJI-ASAHIEN ONLINE STORE

 

 

Single-origin matcha from Japan's most award-winning farms — brought into your everyday life.

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4.9 / 5.0 — 2,847 Reviews
First-time Customer Offer

Enjoy the differences between these three types of matcha.

Discover Fuji no Asa, Sei Jaku, and Den Sho — the complete range of single-origin Shizuoka matcha — in one trial set, exclusively for new customers.

Shop the trial set Limited to first purchase
Vivid green matcha powder

Save $80

45%OFF

$145 $80USD

Our Collection

Our Curated Single-Origin Selection

Best Seller
Matcha Fuji-no-Asa, 30g / 1.06oz
Umami
Sweetness
Bitterness
$18.00/ 30g
Ceremonial Grade
Matcha Sei-Jaku, 30g / 1.06oz
Umami
Sweetness
Bitterness
$55.00/ 30g
Limited
Matcha Den-sho, 30g / 1.06oz
Umami
Sweetness
Bitterness
$72.00/ 30g

Why Matcha

More than just "tea."
A powerful experience that delivers the whole leaf

While traditional green tea steeps the leaves in water, matcha is made from ground whole leaves — so you consume every last bit of them. This means you absorb the full spectrum of catechins, L-theanine, and vitamins. It sharpens focus while bringing a calm, gentle relaxation — an experience nothing else can replicate.

Supports Calm Focus

Supports Calm Focus

Supports Mental Clarity

Supports Mental Clarity

Supports Relaxation

Supports Relaxation

Supports Antioxidant Defense

Supports Antioxidant Defense

Our Promise

Three Pillars of Quality

01.

Exceptional Terroir

Shizuoka's fertile soil, dramatic temperature swings, and the pure water from the slopes of Mt. Fuji create a delicate flavour found nowhere else.

Our Favourite Matcha Latte

01

Sift 1 teaspoon (approx. 2g) of matcha into a tea bowl

Step 1
02

Add 60ml of water at 70°C and whisk in an "M" motion for about 15 seconds using a chasen

Step 2
03

Warm 150ml of your preferred milk, froth it, and pour slowly over the matcha

Step 3
04

Add honey or maple syrup to taste — and enjoy

Step 4

Our Story

How We Came to Bring
Japanese Matcha to the World

The matcha boom has flooded the market with "green powder" that bears little resemblance to the real thing

We are the fourth generation of a family that has cultivated tea in Shizuoka for over 100 years. As matcha's global popularity surged, we grew alarmed at the rising tide of low-quality products made with no regard for authenticity. "We want to bring the true taste of matcha to the world" — driven by that single conviction, we launched a brand that ships directly from our farm. From field selection to production methods to packaging, we make zero compromises in delivering genuinely single-origin matcha.

Reduce the excess.
Protect what matters.

We keep packaging minimal while using nitrogen-flush technology to preserve freshness. Our unique approach balances environmental responsibility with quality preservation — only what's needed, in just the right amount. Thoughtful delivery that's kind to both the planet and the tea.

Single Origin

Single Origin

Fully Recyclable Packaging

Fully Recyclable Packaging

Carbon-Offset Shipping

Carbon-Offset Shipping

Water-Efficient Irrigation

Water-Efficient Irrigation

Frequently Asked Questions

Orders

Please try the following:

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Items are not reserved until your order is completed. Please note that items may sell out while you are still checking out. Furthermore, if items are left in your cart for an extended period, the availability and price may change at the time of purchase.

If you are using a free email service (such as yahoo.com or hotmail.com), please check your spam or junk folder.

Generally, we do not accept cancellations after an order is placed. However, in the interest of fairness, we can cancel your order if you reach out to us before it ships. Please understand that after shipping starts, we are unable to provide refunds or cancel the order, even if you are unable to receive the package.

In general, we do not accept changes to your order once it has been placed. However, we can cancel your original order if you contact us before it has been shipped. In such cases, we kindly ask that you place a new order with the correct items. Please note that once the shipping process has begun, we cannot accept any cancellations.

In principle, we do not accept address changes after an order has been placed. However, we can cancel your original order if you contact us before it is shipped. In such cases, please place a new order with the correct shipping address. We cannot accept any cancellations once the shipping process has begun.

Shipping fees and delivery times vary depending on the shipping method and destination country. Once you add items to your cart and select your country, the applicable shipping costs will be automatically displayed on the checkout screen.

Free shipping applies to orders over $80 USD. Products will be shipped from our warehouse within 24 hours after your order is placed.

Our store does not issue invoices.

About Shipping

It typically takes 1 to 3 business days for processing and packing before your order is shipped (some orders may ship the same day).

For orders containing tea only: usually shipped within 1 business day.
For orders containing sweets (or a mix of tea and sweets): please allow 2 to 3 business days before shipment.

Yes. Once your items leave our warehouse, you will receive a shipping confirmation email containing a tracking number and a direct link to the carrier's website so you can check the status of your delivery at any time.

We ship via DHL, FedEx, or UPS international express services. Please note that customers cannot specify a particular carrier — the shipping method is automatically determined based on the total weight of your order and the destination country.

You are responsible for all applicable customs duties, taxes, and import fees, as well as any additional clearance charges imposed by your local customs office or carrier at delivery. These charges vary by country and order value. We recommend checking your country's import policies before ordering. Our store is not involved in the customs clearance process — for payment questions, please contact the carrier directly. If a shipment is returned because you refused to pay duties or taxes, we may be unable to offer a refund or reshipment.

For most countries, orders are typically delivered within one week of receiving your shipping confirmation email. If you have not received your package, please contact us via the inquiry form on our website. Please note that we may be unable to track your shipment or provide support if more than 14 days have passed since the shipping date.

Payment Methods

Available payment methods are displayed at checkout based on your country. We accept Credit Cards (VISA, Mastercard, AMEX), PayPal, and Shop Pay. Please note that not all methods are available in all regions.

Depending on your card issuer's billing cycle, the initial charge may be refunded in the following month's statement. For more details, please contact your card issuer directly.

We apologize, but we only accept one-time payments. We apologize for any inconvenience this may cause.

Returns

Since our products are food items, we cannot accept returns or exchanges. If you have any questions, please feel free to contact us via the inquiry form on our website.

We sincerely apologize for the inconvenience. Please contact us via the inquiry form with the following information:

· Delivery method (received directly from driver, or left at doorstep)
· Photos of the shipping box (including any signs of damage or tampering)
· Photos of the delivered items
· Details and quantity of any missing items

Please note that we cannot provide compensation for damage or loss that occurs after the package has been delivered to the destination.

Account

No, creating an account is not required to place an order.

Please contact us via the inquiry form on our website and we will process your request.

Please log in to your account and make changes from "My Page."

Other

Yes, our tea farmers do use pesticides; however, they are strictly applied within regulated limits. Please be assured that they are entirely safe for human consumption and meet all applicable safety standards.

Expiration Date (Consumption Deadline): The date by which the product is recommended to be consumed. Beyond this date, the product may spoil or degrade in quality, potentially posing a health risk.

Best-Before Date: The date until which the product maintains its peak flavour and quality. This is not a safety indicator — while the product can still be consumed after this date, the flavour or texture may no longer be optimal.

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