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In stock
Standard Grade
Fuji no Asa
Fuji no Asa · 30g / 1.06oz
“Your best morning starts here.”
8moAged
30gNet Weight
ShizuokaOrigin
4th GenBlended
Bright, refreshing, and built for every day. Fuji no Asa brings 8 months of patient master-blending to your morning — a vivid, invigorating matcha with just enough complexity to remind you that this is something made by people who care.
Flavor Profile
Sweetness
2/5
Umami
2.6/5
Astringency
2.2/5
Richness
1.8/5
⏱ 8-month Aged Blend
🌿 Standard Grade
$20.00 USD
Sale price
$20.00 USD
Regular price
US / AUS:There are no tariffs on matcha.
Estimated Delivery
Europe, UK: — USA: — Australia: — Asia: — UAE: —
If you order within
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we will ship on
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※Dates and times are in Japan Standard Time
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Buyer Protection
If you receive a defective item or an item that differs from your order, we will arrange for a return or refund. In such cases, pleasecontact usvia the contact form within 7 days of receipt.
Free Shipping
orders over
$80
20+ Awards
Japan Tea Competitions
Money-Back Guarantee
First order guarantee
Made in Japan
Shimada, Shizuoka
The Story
Born from the morning light of Mt. Fuji
Fuji no Asa — "the morning of Mt. Fuji" — is our welcome to the world of Shizuoka matcha. It was designed with a single intention: to give everyone access to 80 years of expertise, at a price that makes daily ritual possible.
"The cup you reach for every morning should never be ordinary."
Grown in the volcanic soils of Shimada and blended by our 4th generation master, Fuji no Asa is shade-cultivated for 20 days and aged for 8 months. The result is a matcha that's bright and refreshing — like the first light touching the mountain.
This matcha is for you if…
You want the best daily matcha under $20
Daily Ritual
You want a matcha ready every morning, without compromise.
Matcha Lattes
Its bright flavor cuts beautifully through milk — hot or iced.
Starting Out
New to matcha? This is the gentlest, most approachable starting point.
Gifting
An elegant gift that won't intimidate — sophisticated packaging, genuine quality.
Three Ways to Enjoy
The Heritage Behind Every Cup
80 years. One family. One region.
Since the 1940s, the Asahi family has cultivated and blended matcha in Shimada — a city at the foot of Mt. Fuji where the climate, the soil, and a four-generation obsession produce something you can taste.
80+
Years of
Mastery
Mastery
20+
Competition
Awards
Awards
4th
Generation
Blenders
Blenders
1
Origin
Shizuoka
Shizuoka
✦Satisfaction GuaranteeWere you not satisfied with our matcha? We offer a full money-back guarantee on your first order only.
✦Always FreshMade with a special aluminum pouch that blocks 99.9% of light. The resealable zipper ensures you can enjoy fresh matcha every time by removing the air before use.
✦Traceable OriginSingle-origin from Shimada, Shizuoka Prefecture — The Matcha is grown and blended in the same region.
Fuji Asahien · Shimada, Shizuoka
vs.
Matcha
vs. Coffee
vs. Coffee
Coffee
Replacing your morning coffee with matcha doesn't mean giving something up — it means upgrading what energy feels like. No crash. No jitters. Just clear, sustained focus, backed by 80 years of Japanese mastery.
Matcha
Matcha combines caffeine with L-theanine — an amino acid found almost exclusively in shade-grown tea. Together they produce calm, sustained alertness without the adrenaline spike.
L-theanine promotes alpha brain wave activity — the same relaxed-but-focused state experienced in meditation. Your mind stays sharp. Your body stays still. No jitters, no anxiety.
Rich in EGCG catechins — the most potent antioxidant in green tea. One bowl of matcha contains the equivalent of 10 cups of brewed green tea in antioxidant value.
Coffee
Coffee delivers caffeine alone — a rapid, sharp spike in alertness followed by an equally sharp drop. The well-known "coffee crash" typically hits 2–3 hours after your cup.
A standard cup contains 80–100mg of caffeine with no L-theanine to buffer it. For many people this means jitters, anxiety, and heart palpitations — particularly on an empty stomach.
Coffee has significant acidic and addictive properties. Regular consumption can contribute to dependence, disrupted sleep, and reduced morning cortisol response over time.
Energy & Focus Over Time
Matcha
Coffee
Composition Comparison
| Coffee | Matcha | |
|---|---|---|
| Caffeine | ~95mg | ~35mg |
| L-theanine | 0mg | ~20–25mg |
| Antioxidants (EGCG) | Low | Very High |
| Energy Crash | Yes | No |
| Anxiety / Jitters | Common | Rare |
Values are approximate and vary by preparation and grade. Matcha figures based on FUJI ASAHIEN standard grade (Fuji no Asa).
Our Matcha Collection
Find the matcha that suits your taste and lifestyle.
Tea leaf stageFirst harvest
MethodBlended & aged
- Anyone looking for high-quality matcha to enjoy as part of their daily routine.
- Those who want to explore the taste of authentic Japanese matcha.
- Perfect for matcha lattes and iced matcha.
- People starting their matcha journey.
- Everyday matcha drinkers seeking great value.
Tea leaf stageFirst harvest
MethodBlended & aged
- Matcha lovers who want a deeper, more refined cup.
- Those looking for a premium gift or a treat for themselves.
- Drinkers who prefer a smoother, richer flavor.
- Health-minded customers who care about both flavor and quality.
- Anyone upgrading from everyday matcha.
Tea leaf stageFirst harvest
MethodBlended & aged
- Tea ceremony practitioners seeking high-grade matcha for temae.
- Those looking for one of Japan’s finest matcha experiences.
- Experienced drinkers who want the highest expression of aged matcha.
- Dedicated matcha enthusiasts and collectors.
- An exceptional gift for someone truly special.
