伝承
Den Sho · 30g / 1.06oz
“Four generations poured into every gram.”
伝承 — to pass down. Our 4th-generation master would not release Den Sho until 18 months of careful aging had done their work. The result is the deepest, most complex matcha we produce: profound emerald color, maximum umami, and a finish that lingers like something you don't want to end.
Flavor Profile

The Story
A tradition 80 years in the making
Den Sho was never meant to be convenient. Our master — the fourth in his family to dedicate a life to this craft — insisted on 18 months of aging before he would consider it complete.
"This is not just tea. It is what we are passing on."
The color is a deep, almost jewel-like emerald. The aroma is complex — vegetal and sweet, with a warmth underneath that speaks of time. To drink Den Sho is to understand why the family chose this path.

Served at Japan's Finest Tables
In their pursuit of the highest quality flavor, the chefs arrived at “Den sho.”
“Denjo” is the grade selected by Japan’s most discerning chefs. Now, enjoy that same cup right at your own dining table.
This matcha is for you if…
You understand that the best things take time
Three Ways to Experience Den Sho
The Heritage Behind Every Cup
80 years. One family. One region.
Den Sho is the summit of what four generations have learned to do. Cultivated in Shimada's volcanic soils, aged for 18 months, and released only when our master says it's ready.
Mastery
Awards
Blenders
Shizuoka
vs. Coffee
Replacing your morning coffee with matcha doesn't mean giving something up — it means upgrading what energy feels like. No crash. No jitters. Just clear, sustained focus, backed by 80 years of Japanese mastery.
Matcha combines caffeine with L-theanine — an amino acid found almost exclusively in shade-grown tea. Together they produce calm, sustained alertness without the adrenaline spike.
L-theanine promotes alpha brain wave activity — the same relaxed-but-focused state experienced in meditation. Your mind stays sharp. Your body stays still. No jitters, no anxiety.
Rich in EGCG catechins — the most potent antioxidant in green tea. One bowl of matcha contains the equivalent of 10 cups of brewed green tea in antioxidant value.
Coffee delivers caffeine alone — a rapid, sharp spike in alertness followed by an equally sharp drop. The well-known "coffee crash" typically hits 2–3 hours after your cup.
A standard cup contains 80–100mg of caffeine with no L-theanine to buffer it. For many people this means jitters, anxiety, and heart palpitations — particularly on an empty stomach.
Coffee has significant acidic and addictive properties. Regular consumption can contribute to dependence, disrupted sleep, and reduced morning cortisol response over time.
Energy & Focus Over Time

Composition Comparison
| Coffee | Matcha | |
|---|---|---|
| Caffeine | ~95mg | ~35mg |
| L-theanine | 0mg | ~20–25mg |
| Antioxidants (EGCG) | Low | Very High |
| Energy Crash | Yes | No |
| Anxiety / Jitters | Common | Rare |
Values are approximate and vary by preparation and grade. Matcha figures based on FUJI ASAHIEN standard grade (Fuji no Asa).
Find the matcha that suits your taste and lifestyle.
- Anyone looking for high-quality matcha to enjoy as part of their daily routine.
- Those who want to explore the taste of authentic Japanese matcha.
- Perfect for matcha lattes and iced matcha.
- People starting their matcha journey.
- Everyday matcha drinkers seeking great value.
- Matcha lovers who want a deeper, more refined cup.
- Those looking for a premium gift or a treat for themselves.
- Drinkers who prefer a smoother, richer flavor.
- Health-minded customers who care about both flavor and quality.
- Anyone upgrading from everyday matcha.
- Tea ceremony practitioners seeking high-grade matcha for temae.
- Those looking for one of Japan’s finest matcha experiences.
- Experienced drinkers who want the highest expression of aged matcha.
- Dedicated matcha enthusiasts and collectors.
- An exceptional gift for someone truly special.








