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In stock
Superior Grade

伝承

Den Sho · 30g / 1.06oz

“Four generations poured into every gram.”

18moAged
30gNet Weight
ShizuokaOrigin
4th GenBlended

伝承 — to pass down. Our 4th-generation master would not release Den Sho until 18 months of careful aging had done their work. The result is the deepest, most complex matcha we produce: profound emerald color, maximum umami, and a finish that lingers like something you don't want to end.

Flavor Profile

Sweetness
3.6/5
Umami
4.8/5
Astringency
0.8/5
Richness
4.4/5
18-month Aged Blend 👑 Superior Grade
$216.00 USD
Sale price  $216.00 USD Regular price 
US / AUS:There are no tariffs on matcha.
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🚚 Free Shipping orders over $80
🏆 20+ Awards Japan Tea Competitions
Money-Back Guarantee First order guarantee
🌿 Made in Japan Shimada, Shizuoka

The Story

A tradition 80 years in the making

Den Sho was never meant to be convenient. Our master — the fourth in his family to dedicate a life to this craft — insisted on 18 months of aging before he would consider it complete.

"This is not just tea. It is what we are passing on."

The color is a deep, almost jewel-like emerald. The aroma is complex — vegetal and sweet, with a warmth underneath that speaks of time. To drink Den Sho is to understand why the family chose this path.

Served at Japan's Finest Tables

20+
Michelin-starred restaurants across Japan

In their pursuit of the highest quality flavor, the chefs arrived at “Den sho.”

“Denjo” is the grade selected by Japan’s most discerning chefs. Now, enjoy that same cup right at your own dining table.

This matcha is for you if…

You understand that the best things take time

Ceremony Den Sho is the natural choice for koicha — thick tea at its most profound.
The Ultimate Gift For the person who has everything — except 18-month aged Shizuoka matcha.
Connoisseurs You want to taste what 80 years and four generations of refinement actually produce.
Special Mornings The days when ordinary simply won't do — Den Sho is waiting.

Three Ways to Experience Den Sho

Koicha — The Pinnacle Use
Koicha — The Pinnacle Use

Thick Tea, Full Depth

  • 4g matcha (2.5 tsp) into bowl
  • Add 40ml hot water at 70–80℃
  • Knead gently — no foam
Usucha — Thin Tea
Usucha — Thin Tea

Pure, Uncompromised

  • 2g matcha into pre-warmed bowl
  • Add 70ml hot water at 70–80°C
  • Whisk with slow, deliberate motion
Premium Latte
Premium Latte

Elevated Every Day

  • Whisk 3g with 30ml hot water
  • Pour over ice in chilled glass
  • Add oat milk — stir gently

The Heritage Behind Every Cup

80 years. One family. One region.

Den Sho is the summit of what four generations have learned to do. Cultivated in Shimada's volcanic soils, aged for 18 months, and released only when our master says it's ready.

80+
Years of
Mastery
20+
Competition
Awards
4th
Generation
Blenders
1
Origin
Shizuoka
Satisfaction GuaranteeWere you not satisfied with our matcha? We offer a full money-back guarantee on your first order only.
Always FreshMade with a special aluminum pouch that blocks 99.9% of light. The resealable zipper ensures you can enjoy fresh matcha every time by removing the air before use.
Traceable OriginSingle-origin from Shimada, Shizuoka Prefecture — The Matcha is grown and blended in the same region.
Fuji Asahien · Shimada, Shizuoka
Matcha
vs. Coffee
vs.
Coffee

Replacing your morning coffee with matcha doesn't mean giving something up — it means upgrading what energy feels like. No crash. No jitters. Just clear, sustained focus, backed by 80 years of Japanese mastery.

Matcha

Matcha combines caffeine with L-theanine — an amino acid found almost exclusively in shade-grown tea. Together they produce calm, sustained alertness without the adrenaline spike.

L-theanine promotes alpha brain wave activity — the same relaxed-but-focused state experienced in meditation. Your mind stays sharp. Your body stays still. No jitters, no anxiety.

Rich in EGCG catechins — the most potent antioxidant in green tea. One bowl of matcha contains the equivalent of 10 cups of brewed green tea in antioxidant value.

Coffee

Coffee delivers caffeine alone — a rapid, sharp spike in alertness followed by an equally sharp drop. The well-known "coffee crash" typically hits 2–3 hours after your cup.

A standard cup contains 80–100mg of caffeine with no L-theanine to buffer it. For many people this means jitters, anxiety, and heart palpitations — particularly on an empty stomach.

Coffee has significant acidic and addictive properties. Regular consumption can contribute to dependence, disrupted sleep, and reduced morning cortisol response over time.

Energy & Focus Over Time

Matcha
Coffee
ENERGY & FOCUS PEAK CRASH 0h 1h 2h 3h 4h 5h TIME AFTER CONSUMPTION Matcha Coffee
FUJI ASAHIEN matcha

Composition Comparison

Coffee Matcha
Caffeine~95mg~35mg
L-theanine0mg~20–25mg
Antioxidants (EGCG)LowVery High
Energy CrashYesNo
Anxiety / JittersCommonRare

Values are approximate and vary by preparation and grade. Matcha figures based on FUJI ASAHIEN standard grade (Fuji no Asa).

Our Matcha Collection

Find the matcha that suits your taste and lifestyle.

Standard

Fuji no Asa

Bright, refreshing & clean

$18

Aging Period 8 months
View product
Fuji no Asa Fuji no Asa
Bitterness
Sweetness
Umami
Body
Bright & cleanEasy to drinkAll-rounder
Tea leaf stageFirst harvest
MethodBlended & aged
Recommended for
  • Anyone looking for high-quality matcha to enjoy as part of their daily routine.
  • Those who want to explore the taste of authentic Japanese matcha.
  • Perfect for matcha lattes and iced matcha.
  • People starting their matcha journey.
  • Everyday matcha drinkers seeking great value.
Best for
Matcha latteIced matchaEveryday ritualBeginnersAll-rounder
Monthly Set

Fuji no Asa × 4

One month of daily matcha

$54Save $18

Shop set
Fuji no Asa × 4
Premium

Sei Jaku

Rich, creamy & complex

$55

Aging Period 12 months
View product
Sei Jaku Sei Jaku
Bitterness
Sweetness
Umami
Body
Luxurious latteKoichaA richer flavor
Tea leaf stageFirst harvest
MethodBlended & aged
Recommended for
  • Matcha lovers who want a deeper, more refined cup.
  • Those looking for a premium gift or a treat for themselves.
  • Drinkers who prefer a smoother, richer flavor.
  • Health-minded customers who care about both flavor and quality.
  • Anyone upgrading from everyday matcha.
Best for
Luxurious latteKoichaA morning cupQuiet energyA richer flavor
Monthly Set

Sei Jaku × 4

One month of daily matcha

$165Save $55

Shop set
Sei Jaku × 4
Superior

Den Sho

Smooth, sweet & exceptionally deep

$72

Aging Period 18 months
View product
Den Sho Den Sho
Bitterness
Sweetness
Umami
Body
No bitternessNatural sweetDeep & elegant
Tea leaf stageFirst harvest
MethodBlended & aged
Recommended for
  • Tea ceremony practitioners seeking high-grade matcha for temae.
  • Those looking for one of Japan’s finest matcha experiences.
  • Experienced drinkers who want the highest expression of aged matcha.
  • Dedicated matcha enthusiasts and collectors.
  • An exceptional gift for someone truly special.
Best for
AuthenticKoichaTraditional preparationLess bitterA Special Moment
Monthly Set

Den Sho × 4

One month of daily matcha

$216Save $72

Shop set
Den Sho × 4